How Lori Senecal Uses Her Passion To Lead In The Advertising Industry

Lori Senecal is regarded by her peers in the advertising industry as an innovator who develops revolutionary advertising techniques. She was associated with the ad agency Kirschenbaum Bond Senecal for a long time, serving as the Global Executive Chairman. Her success led to her earning the role of Global Chief Executive Officer at Crispin Porter + Bogusky, an advertising firm located in Boulder, Colorado. She is a very energetic person who had a deep knowledge of creating effective advertising campaigns as well as effectively leading staff at the firms she has been a leader in.

It was at McGill University Montreal, Canada that Lori Senecal earned her degree in Commerce, Marketing, and Finance. After graduating she worked at a number of advertising companies including the prestigious McCann Erickson Company where she served as President of their New York City office. During her time there, she developed advertising campaigns for a number of international companies including Microsoft and Coca-Cola. Helping her in this regards, she is fluent in French and English. Other widely known brands that Lori has worked with in her career include American Express, Victoria’s Secret, Vanguard, and BMW. More details can be found on her Business profile.

As a student in high school and college, Lori Senecal was highly interested in gymnastics. As she isn’t the right height to compete professionally, she instead became a coach. This position is something she highly credits for developing her leadership skills. She has also said that it inspired her to be a leader in the business world because, as she says, once you’re a leader it’s really hard to be a follower. She also credits two of the requirements for being a gymnastics coach who is to push for excellence and also develop empathy for the gymnasts you’re working with. Developing these two skills has really helped her in her career. Info sourced from her LinkedIn profile.

Lori Senecal has said that follow through on an idea is paramount. You can have the greatest idea in the world but if you don’t follow through on it then it’s not going to get executed. This has led to her capitalizing on her great ideas and focusing on executing them to the best of her ability.


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